Making the Products You Buy ... Better

A few years ago, well, in the late 1980's / early 1990's, BASF, the German chemical company (they stopped making cassette tapes years ago) ran an advertising campaign with the tag line - 

We don't make a lot of the products you buy.  We make a lot of the products you buy, better.

And so it is with Mindfulness. Mindfulness doesn't try to change or make anything different, or better; not the world, not us.  It's far more radical than that.

The natural ingredient of Mindfulness is just about being.  How to ... be, first.  How to do "being-ness." as Kabat-Zinn says.  In the world, anywhere.

Then, though nothing has changed, everything's different.  For the better.